Amazon product launches are a fantastic way to jumpstart your new products’ sales.
If done correctly, a viral Amazon product launch has the potential to bring in hundreds of sales in a single day and can jumpstart your product’s sales for the rest of its life.
However, if done incorrectly, an Amazon product launch can be a complete disaster.
To help you make sure your next Amazon product launch is a success, we’ve put together a list of the do’s and don’ts of Amazon product launches.
Do’s of Amazon Product Launches
Do Plan Your Launch Carefully
Planning is key to any successful Amazon product launch.
You’ll need to decide on a launch date, create a launch plan, and build a launch team.
Your launch plan should include everything from your product launch date and time to your product’s pricing and promotion strategy.
Your launch team should be made up of people who will help you promote and sell your product on launch day.
Do Promote Your Launch
Once you have a launch date and plan, it’s time to start promoting your launch.
There are a number of ways to promote your Amazon product launch, including:
- Creating a landing page for your product
- Emailing your list about your launch
- Running ads for your product
- Creating social media posts about your product
- Reaching out to bloggers and influencers in your niche
- Do Provide Incentives for Customers to Buy on Launch Day
Incentives are a great way to encourage customers to buy your product on launch day.
Some common launch day incentives include discounts, free shipping, and free gifts.
Do Offer a Guarantee
Offering a satisfaction guarantee is a great way to build trust with potential customers and encourage them to buy your product.
Do Monitor Your Sales
Monitoring your sales on launch day is important to ensure that your launch is going as planned.
You can use jungle scout launch Sales Dashboard to track your sales in real-time.
Don’ts of Amazon Product Launches
Don’t Launch on a Friday
While Friday may seem like a good day to launch your product, it’s actually one of the worst days to launch.
Because people are usually busy with their weekends on Fridays and may not have time to check out your product.
Don’t Launch Without a Plan
As we mentioned before, planning is key to a successful Amazon product launch.
Launching without a plan is a recipe for disaster.
Don’t Launch Without a Budget
Just like you need a plan for your launch, you also need a budget.
Your launch budget should cover the cost of your product, shipping, and any other costs associated with your launch.
Don’t Launch Without a Team
A successful Amazon product launch requires a team of people to help with promotion and sales.
Don’t try to launch your product alone.
Don’t Forget to Follow Up
Following up with customers after they’ve purchased your product is important to ensure customer satisfaction.
It’s also a great way to get feedback about your product and improve your product for future launches.